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MARKETING PLAN:
Bigg Makio and Vee Johnson have created an exciting way for established and upcoming artists of all genre’s, newly developing as well as established businesses to promote talent, grand-openings, compact disc releases, concerts, etc. for  promotion on live television.
Capturing a variety of consumer wants and necessities gives our show an edge on our promotional competition.
Our motto is: “IF YOU WANT THE WORLD TO SEE AND HEAR ABOUT IT, N.O. HYPE HAS THE ACCESS CHANNEL TO SHOUT ABOUT IT”
MARKETING SUMMARY:
N.O. Hype Talk TV focuses on large audience viewing on local access television. 
               (In the San Diego area alone, we reach a viewing audience of over 564,000).
N.O. Hype Talk TV extends to parts of Louisiana and Texas on local access channels which reach viewing audiences of more than 1.2 million and will soon be covering all of  Southern California.
Consumers prefer visual advertising to audio and written.  Consumers are more apt to  buy products they can see.

 
As simple as saying “seeing is believing”…………. Consumers spend a minimum of five (5) hours each day watching television.
Seventy -two (72) percent of television viewers watch between the hours of three (3) and ten (10) p.m.
N.O. Hype Talk TV airs at 4:30p.m. every Friday.  This time slot is a great position because most people do not go out on weekends until after eight (8) p.m.
OTHER PROMOTION:
N.O. Hype Talk TV has been working with WIM Media a well established television production and marketing firm based in Arizona and Los Angeles to extend our viewing audiences internationally, more particular, Eastern Africa.
PRICING STRATEGY AND COMPARISON:
Our pricing strategy is to keep rates lower than our competition.  We chose a local access channel in order to keep our expenditures low to maintain our pricing strategy.  The local access channels are being utilized by millions of advertisers which is why the viewing audiences are so great in numbers.
Partial price listings
           KTLA COX ACCESS 95               WB
30 second commercials $600 (one air) $600 (four airs) $4500 (one air)
On air interviews $500 (15min) $500 (28 min + DVD) $3000 (15 min.)
Location rates       (10min) $1,000 $700 $5,000
Infomercials (20min) $5,000 $2,500 $10,000
Other services:
Video airing $275
Quality video production starting at $2000
On air mention $100